Пока псы лают, коты побеждают: Менеджмент без догм | While Dogs Bark, Cats Conquer: Management Without Dogma

While Dogs Bark, Cats Conquer: Management Without Dogma

Sherman L. 2020

Overview

Leonard Sherman analyzes the approaches of management classics like Michael Porter, Bruce Henderson, and Clayton Christensen, concluding that traditional management methods often fail to help companies overcome crises or achieve leadership. The author suggests adopting a "cat" strategy, offering examples of great products that bypassed direct competitive battles by being more cunning and creative, avoiding "dog fights" and challenging conventional management rules.

Who it's for

• Readers interested in alternative business strategies beyond traditional competitive approaches.
• Those seeking innovative methods for achieving business leadership and overcoming crises.

Key features

• Language: English
• Pages: 400
• Publisher: Альпина Паблишер
• Year: 2020