10 Heroes of Your Business Who Will Lead the Company to Success

Unlock the secrets to fostering innovation and driving success within your organization with this insightful book from Tom Kelley, author of the bestseller "The Art of Innovation." Kelley shares the strategic secrets of IDEO, his world-renowned design company, revealing how they cultivate innovative thinking in their employees and successfully overcome skepticism that negatively impacts creative potential.

Overcome the "Devil's Advocate" and Unleash Innovation

In today's business landscape, the role of the "devil's advocate" is all too common. While seemingly intended to raise critical questions, it often stifles new projects and ideas before they even have a chance to flourish. Tom Kelley argues that nothing has such a powerful suffocating effect on innovation as the overuse of this approach.

Discover the 10 Key Roles for Business Success

Through years of successful work at IDEO, Kelley and his team identified ten crucial roles that employees can embody within their responsibilities to ensure the organization can successfully apply an innovative approach, champion new ideas, and effectively counter criticism. This book provides a practical framework for identifying and nurturing these "heroes" within your own company.

Key Features and Benefits:

• Strategic Insights: Learn proven strategies from a leading innovation expert.
• Practical Framework: Discover the 10 key roles that drive innovation.
• Real-World Examples: See how IDEO successfully implements these strategies.
• Overcome Skepticism: Learn to effectively counter criticism and foster a positive environment for new ideas.
• Boost Creativity: Unlock the creative potential of your employees.

Who Should Read This Book?

This book is a must-read for:

• Business leaders and managers seeking to foster innovation within their teams.
• Entrepreneurs looking to build a culture of creativity and experimentation.
• Human resources professionals interested in developing innovative talent.
• Anyone who wants to learn how to overcome skepticism and champion new ideas.

Why Choose This Book?

If you're ready to transform your organization into an innovation powerhouse, this book provides the practical guidance and strategic insights you need. Learn from the best and unlock the full potential of your team. Don't let skepticism stifle your creativity – discover the 10 heroes who can lead your business to success!