Азбука новых ценностей. Как человекоцентричность сделает ваш бизнес более привлекательным и прибыльным

В условиях жесткой конкуренции недостаточно привлекать внимание клиентов ценой, технологиями или сервисом. Сейчас выигрывают те, кто создает новые ценности за пределами коммерческой выгоды. Как своим продуктом или услугой вы можете изменить мир к лучшему? Задаваться этим вопросом нормально, а искать на него ответ — обязательное условие развития и выживания бизнеса. Чтобы начинать свои поиски не с нуля, и нужна эта книга. Она объясняет: — приносят ли нефинансовые решения финансовую выгоду; — привлекать ли инфлюенсеров, чтобы набирать влияние; — можно ли замаливать грехи благотворительностью; — и когда компании стоит вовлекаться в общественные инициативы. И помните: либо вы начнете искать ответы и новые ценности сами, либо вас заставят конкуренты.

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The ABCs of New Values: How Human-Centricity Makes Your Business More Attractive and Profitable

In today's fiercely competitive market, attracting customers with price, technology, or service alone is no longer enough. The businesses that thrive are those that create new values beyond mere commercial gain. This book explores how your product or service can contribute to a better world. Asking this question is normal; seeking the answer is essential for business growth and survival. This book provides a starting point for that journey.

Book Overview and Main Themes

The ABCs of New Values delves into the power of human-centricity in modern business. It examines how companies can build stronger relationships with customers, employees, and the community by prioritizing ethical practices, social responsibility, and genuine care. The book explores key themes such as:

• The financial benefits of non-financial decisions
• The strategic use of influencers to build brand authority
• The limitations of charity as a means of redemption
• The appropriate timing for corporate involvement in social initiatives

Target Audience and Reading Level

This book is ideal for entrepreneurs, business leaders, marketing professionals, and anyone interested in building a more sustainable and ethical business. The content is accessible and engaging, suitable for readers with a basic understanding of business principles.

Key Features and Benefits

• Practical Insights: Learn how to integrate human-centric values into your business strategy.
• Real-World Examples: Discover successful case studies of companies that have embraced human-centricity.
• Actionable Strategies: Implement proven techniques to improve your brand image and customer loyalty.
• Competitive Advantage: Gain a competitive edge by differentiating your business through values-driven practices.

Why Choose This Book?

The ABCs of New Values is your guide to navigating the evolving landscape of modern business. It provides the tools and knowledge you need to build a more attractive, profitable, and purpose-driven organization. Don't wait for your competitors to force your hand. Start exploring new values today and create a business that makes a positive impact on the world.