Бизнес по-русски (комплект в 2 книгах. Продажи в кризис; Договор дороже денег)

Две лучшие книги по бизнесу в России от Евгения Колотилова и Андрея Ващенко. Мир стремительно и неустанно меняется, мы находимся уже в перманентном состоянии кризиса, поэтому данные книги как никогда актуальны и станут прекрасными помощниками.

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Business Russian Style (2-Book Set: Crisis Sales; A Deal is More Valuable Than Money)

Navigate the complexities of the Russian business landscape with this essential 2-book set, "Business Russian Style." Authored by leading Russian business experts Evgeny Kolotilov and Andrey Vashchenko, this collection provides invaluable insights and practical strategies for success in today's dynamic market.

Book Overview and Main Themes

• Crisis Sales: Master the art of selling effectively during economic downturns. Learn proven techniques to maintain and grow your sales figures even in challenging times.
• A Deal is More Valuable Than Money: Discover the importance of building strong relationships and negotiating mutually beneficial agreements. Understand the nuances of Russian business etiquette and communication.

Target Audience and Reading Level

This book set is ideal for entrepreneurs, business professionals, sales managers, and anyone looking to expand their business operations in Russia. The content is suitable for intermediate to advanced readers with an interest in business strategy and cross-cultural communication.

Key Features and Benefits

• Practical Strategies: Implement actionable advice and real-world examples to improve your business performance.
• Expert Insights: Benefit from the knowledge and experience of leading Russian business authorities.
• Crisis Management: Develop effective strategies for navigating economic uncertainty and maintaining profitability.
• Relationship Building: Learn how to build strong, lasting relationships with Russian partners and clients.

Why Choose This Book?

In today's rapidly changing global economy, understanding the nuances of local business practices is crucial for success. "Business Russian Style" provides the essential knowledge and tools you need to thrive in the Russian market. Whether you're a seasoned entrepreneur or just starting out, this book set will empower you to make informed decisions, build strong relationships, and achieve your business goals.