By Π’ΠΈΠΌΠΎΡΠ΅Π΅Π²Π° Π‘ΠΎΡΡΡ ΠΠ½Π°ΡΠΎΠ»ΡΠ΅Π²Π½Π°
Π’ΠΈΠΌΠΎΡΠ΅Π΅Π²Π° Π‘ΠΎΡΡΡ ΠΠ½Π°ΡΠΎΠ»ΡΠ΅Π²Π½Π°, 2025, Π‘Π΅ΡΠΈΡ Β«ΠΠΈΠ·Π½Π΅Ρ-ΠΏΡΠΈΡ ΠΎΠ»ΠΎΠ³ΠΈΡ (ΡΠ²Π΅ΡΠ΄ΡΠΉ ΠΏΠ΅ΡΠ΅ΠΏΠ»Π΅Ρ)Β»
ΠΠ½ΠΈΠ³Π° Π‘ΠΎΡΡΠΈ Π’ΠΈΠΌΠΎΡΠ΅Π΅Π²ΠΎΠΉ, ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»Ρ ΠΈ Π±ΠΈΠ·Π½Π΅Ρ-ΠΊΠΎΠ½ΡΡΠ»ΡΡΠ°Π½ΡΠ°, ΠΏΠΎΡΠ²ΡΡΠ΅Π½Π° ΠΊΠ»ΡΡΠ΅Π²ΡΠΌ Π°ΡΠΏΠ΅ΠΊΡΠ°ΠΌ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΡΠΏΠ΅ΡΠ½ΠΎΠ³ΠΎ Π±ΠΈΠ·Π½Π΅ΡΠ° Π² ΡΡΠ΅ΡΠ΅ ΡΡΠ»ΡΠ³. Π Π½Π΅ΠΉ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ Π·Π°ΠΊΠΎΠ½ΠΎΠΌΠ΅ΡΠ½ΠΎΡΡΠΈ ΠΈ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ, Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΡΠ΅ Π΄Π»Ρ Π΄ΠΎΡΡΠΈΠΆΠ΅Π½ΠΈΡ ΡΡΠ°Π±ΠΈΠ»ΡΠ½ΠΎΠ³ΠΎ ΡΠΎΡΡΠ° ΠΈ ΡΠ²Π΅Π»ΠΈΡΠ΅Π½ΠΈΡ ΠΏΡΠΈΠ±ΡΠ»ΠΈ. ΠΠ²ΡΠΎΡ Π΄Π΅Π»ΠΈΡΡΡ ΠΏΡΠΎΠ²Π΅ΡΠ΅Π½Π½ΡΠΌΠΈ ΠΌΠ΅ΡΠΎΠ΄ΠΈΠΊΠ°ΠΌΠΈ, ΠΊΠΎΡΠΎΡΡΠ΅ ΠΏΠΎΠΌΠΎΠ³ΡΡ ΠΎΠΏΡΠ΅Π΄Π΅Π»ΠΈΡΡ ΡΠ΅Π»Π΅Π²ΡΡ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΡ, ΡΡΠΎΡΠΌΠΈΡΠΎΠ²Π°ΡΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΡ ΠΊΠΎΠΌΠ°Π½Π΄Ρ, ΡΠ°Π·ΡΠ°Π±ΠΎΡΠ°ΡΡ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ ΠΈ Π½Π°Π»Π°Π΄ΠΈΡΡ ΠΏΡΠΎΡΠ΅ΡΡ ΠΏΡΠΎΠ΄Π°ΠΆ.
ΠΡΠΎΠ±ΠΎΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΠ΄Π΅Π»ΡΠ΅ΡΡΡ ΠΌΠ°ΡΡΡΠ°Π±ΠΈΡΠΎΠ²Π°Π½ΠΈΡ Π±ΠΈΠ·Π½Π΅ΡΠ°, Π²ΠΊΠ»ΡΡΠ°Ρ Π²ΡΡ ΠΎΠ΄ Π² ΠΎΠ½Π»Π°ΠΉΠ½-ΠΏΡΠΎΡΡΡΠ°Π½ΡΡΠ²ΠΎ, ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅ ΡΡΠ°Π½ΡΠΈΠ·Ρ ΠΈΠ»ΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΠ΅ ΡΠΎΠ±ΡΡΠ²Π΅Π½Π½ΠΎΠΉ ΡΠ΅ΡΠΈ. ΠΠ½ΠΈΠ³Π° ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΡ Π΄Π»Ρ Π°Π½Π°Π»ΠΈΠ·Π° ΡΡΠ½ΠΊΠ°, ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠΈ ΡΠ½ΠΈΠΊΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΡΠΎΡΠ³ΠΎΠ²ΠΎΠ³ΠΎ ΠΏΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½ΠΈΡ ΠΈ ΠΏΠΎΡΡΡΠΎΠ΅Π½ΠΈΡ Π΄ΠΎΠ»Π³ΠΎΡΡΠΎΡΠ½ΡΡ ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΠΉ Ρ ΠΊΠ»ΠΈΠ΅Π½ΡΠ°ΠΌΠΈ. Π Π°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ Π²ΠΎΠΏΡΠΎΡΡ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠ³ΠΎ ΠΏΠ»Π°Π½ΠΈΡΠΎΠ²Π°Π½ΠΈΡ, ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠΈΡΠΊΠ°ΠΌΠΈ ΠΈ ΠΎΠΏΡΠΈΠΌΠΈΠ·Π°ΡΠΈΠΈ Π±ΠΈΠ·Π½Π΅Ρ-ΠΏΡΠΎΡΠ΅ΡΡΠΎΠ².
ΠΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Π½ΡΠ΅ Π² ΠΊΠ½ΠΈΠ³Π΅ ΠΌΠ΅ΡΠΎΠ΄ΠΈΠΊΠΈ ΠΈ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΠΈ ΠΎΡΠ½ΠΎΠ²Π°Π½Ρ Π½Π° Π»ΠΈΡΠ½ΠΎΠΌ ΠΎΠΏΡΡΠ΅ Π°Π²ΡΠΎΡΠ° ΠΈ Π΄ΠΎΠΊΠ°Π·Π°Π»ΠΈ ΡΠ²ΠΎΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΡ Π½Π° ΠΏΡΠ°ΠΊΡΠΈΠΊΠ΅. ΠΡΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠ΅ ΡΡΠΈΡ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠΎΠ² ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΡ Π²Π°ΡΠ΅ΠΌΡ Π±ΠΈΠ·Π½Π΅ΡΡ Π½Π΅ ΡΠΎΠ»ΡΠΊΠΎ ΡΡΠΏΠ΅ΡΠ½ΠΎ ΡΠ°Π·Π²ΠΈΠ²Π°ΡΡΡΡ, Π½ΠΎ ΠΈ Π·Π°Π½ΡΡΡ Π»ΠΈΠ΄ΠΈΡΡΡΡΠΈΠ΅ ΠΏΠΎΠ·ΠΈΡΠΈΠΈ Π½Π° ΡΡΠ½ΠΊΠ΅.
Sofia Anatolyevna Timofeeva, 2025, Business Psychology Series
This book by Sofia Timofeeva, an entrepreneur and business consultant, focuses on the key aspects of creating and developing a successful service business. It examines the patterns and strategies needed to achieve sustainable growth and increase profits. The author shares proven methods to help you identify your target audience, build an effective team, develop a promotion strategy, and streamline the sales process.
Particular attention is paid to scaling the business, including entering the online space, creating a franchise, or developing your own network. The book offers practical tools for analyzing the market, developing a unique selling proposition, and building long-term relationships with customers. Issues of financial planning, risk management, and business process optimization are considered.
The methods and technologies presented in the book are based on the author's personal experience and have proven their effectiveness in practice. Applying these tools will allow your business not only to develop successfully, but also to take a leading position in the market.