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Complex. 2020
Since the 1985 release of Michael Jordan's first sneaker, the Air Jordan 1, sneaker culture has evolved dramatically. What began as a niche interest has grown into a global phenomenon, fueled by trends in sports, hip-hop, and sportswear advertising. Companies now invest heavily in marketing, with major athletes becoming central figures. Complex has meticulously documented this cultural shift.
This compilation delves into the past 35 years of sneaker history, drawing on Complex's extensive knowledge and passion. It is enriched with striking photographs and illustrations, alongside contributions from influential figures within the sneaker community.