Десять смертных грехов маркетинга

Задача маркетинга — управлять бизнес-стратегией компании: выявлять возможности, разрабатывать и реализовывать планы, которые принесут успех на рынке. Гуру маркетинга Филип Котлер проанализировал десять типичных ошибок, которые допускают маркетологи, и дал советы, как их избежать и обеспечить успешное развитие компании. Книга адресована менеджерам и владельцам компаний, специалистам в сфере маркетинга, студентам вузов, а также тем, кто планирует открыть свой бизнес.

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Ten Deadly Sins of Marketing

Unlock the secrets to marketing success and avoid costly mistakes with Philip Kotler's insightful guide, "Ten Deadly Sins of Marketing." This book delves into the common pitfalls that marketers face and provides actionable strategies to overcome them, ensuring your company thrives in today's competitive landscape.

Book Overview and Main Themes

Kotler identifies and analyzes ten critical errors that marketers often commit, ranging from a lack of market focus to poor customer relationship management. He offers practical advice and real-world examples to illustrate how these sins can derail marketing efforts and how to prevent them. The book emphasizes the importance of strategic planning, customer-centricity, and continuous improvement in marketing practices.

Target Audience and Reading Level

This book is essential reading for:

• Marketing managers and specialists
• Business owners and entrepreneurs
• Students of marketing and business administration
• Anyone planning to start their own business

The book is written in a clear and accessible style, making it suitable for readers with varying levels of marketing experience.

Key Features and Benefits

• Expert Insights: Learn from the marketing guru Philip Kotler and gain valuable insights into best practices.
• Practical Strategies: Discover actionable strategies to avoid common marketing mistakes and improve your marketing performance.
• Real-World Examples: Benefit from real-world case studies that illustrate the impact of marketing sins and the effectiveness of corrective measures.
• Comprehensive Coverage: Explore a wide range of marketing topics, including market research, branding, customer relationship management, and digital marketing.

Why Readers Should Choose This Book

In today's fast-paced and competitive market, avoiding marketing mistakes is crucial for success. "Ten Deadly Sins of Marketing" provides the knowledge and tools you need to navigate the complexities of marketing and achieve your business goals. Whether you're a seasoned marketing professional or just starting out, this book will help you develop a winning marketing strategy and avoid costly errors. Invest in your marketing success – read "Ten Deadly Sins of Marketing" today!