Динозавр, который выжил. Как справиться с любым кризисом

Андрей Аркадьевич Ковалев — известный российский бизнесмен, радиовещущий, общественный деятель.

В этой книге он анализирует изменения, которые произошли в России, и поднимает актуальные вопросы для бизнеса:

• Как правильно открыть свой первый бизнес?
• Какими качествами должен обладать лидер и какой должна быть его команда?
• Какие ошибки и риски ждут начинающего бизнесмена?
• Кто такие инфоцыгане?
• И конечно же главный вопрос: «Что ждет российскую экономику?»

<hr>

The Dinosaur Who Survived: How to Overcome Any Crisis

Navigate the turbulent waters of the modern business world with "The Dinosaur Who Survived," a practical guide by renowned Russian businessman, radio host, and public figure, Andrei Arkadievich Kovalev. This book offers invaluable insights into thriving amidst economic uncertainty and overcoming challenges in today's rapidly changing landscape.

Book Overview and Main Themes

Kovalev analyzes the significant shifts that have occurred in the Russian economy and addresses critical questions for entrepreneurs and business leaders. He delves into the core principles of launching a successful business, building a strong team, and navigating the pitfalls that often trap aspiring entrepreneurs. The book also tackles the controversial topic of "infogypsies" (information peddlers) and offers a realistic outlook on the future of the Russian economy.

Target Audience and Reading Level

This book is ideal for aspiring entrepreneurs, business owners, managers, and anyone interested in understanding the dynamics of the Russian economy. The content is accessible and engaging, making it suitable for readers with a basic understanding of business principles. No prior knowledge of the Russian economy is required.

Key Features and Benefits

• Practical Advice: Learn actionable strategies for starting and growing a successful business.
• Leadership Insights: Discover the essential qualities of a strong leader and how to build a high-performing team.
• Risk Management: Identify and mitigate common risks and mistakes that plague new businesses.
• Economic Analysis: Gain a deeper understanding of the current state and future prospects of the Russian economy.
• Real-World Examples: Benefit from Kovalev's extensive experience and real-world examples.

Why Readers Should Choose This Book

"The Dinosaur Who Survived" is more than just a business book; it's a survival guide for the modern entrepreneur. Kovalev's candid and insightful approach provides readers with the tools and knowledge they need to not only survive but thrive in today's challenging economic environment. Whether you're just starting out or looking to take your business to the next level, this book offers invaluable lessons and practical advice that you can put into action immediately. Don't just survive – become a dinosaur who thrives!