Эффективная продажа рекламы в интернете, прессе, на телевидении и радио

В книге рассматриваются основные моменты технологии продаж рекламных услуг в интернете, прессе, на телевидении и радио. Автор подробно и популярно объясняет, что и как нужно сделать рекламному агенту (менеджеру) для того, чтобы преуспеть в продажах рекламных возможностей.

Какая стратегия продаж лучше?

Как разработать предложение, от которого невозможно отказаться?

Как добиться успеха в переговорах?

Как удержать клиента?

Как вести себя в нестандартных ситуациях?

А также многое и многое другое…

Книга рассчитана как на действующих на рекламном рынке агентов и менеджеров, так и на тех, кто только планирует заняться рекламными продажами. Кроме того, книга представляет интерес для студентов и преподавателей дисциплин, связанных с рекламной деятельностью.

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Effective Advertising Sales in Internet, Press, Television, and Radio

Unlock the secrets to successful advertising sales across all major media platforms with "Effective Advertising Sales in Internet, Press, Television, and Radio." This comprehensive guide provides a practical and accessible roadmap for advertising agents and managers looking to excel in the competitive world of advertising sales.

Book Overview & Main Themes

This book delves into the core techniques and strategies for selling advertising services effectively. It covers key areas such as:

• Developing winning sales strategies tailored to each media platform.
• Crafting irresistible advertising proposals that convert prospects into clients.
• Mastering negotiation skills to secure favorable deals.
• Building and maintaining long-term client relationships.
• Handling challenging situations with confidence and professionalism.

Target Audience & Reading Level

This book is ideal for:

• Advertising agents and managers currently working in the industry.
• Individuals aspiring to start a career in advertising sales.
• Students and educators in advertising, marketing, and related fields.

The book is written in a clear and concise style, making it accessible to readers of all levels of experience.

Key Features & Benefits

• Practical Guidance: Learn step-by-step techniques for selling advertising effectively.
• Platform-Specific Strategies: Discover tailored approaches for internet, press, television, and radio advertising.
• Real-World Examples: Benefit from case studies and examples of successful advertising campaigns.
• Proven Negotiation Tactics: Master the art of negotiation to close deals and maximize revenue.
• Client Relationship Management: Build lasting relationships with clients to ensure repeat business.

Why Choose This Book?

In today's dynamic advertising landscape, having a solid understanding of sales techniques is crucial for success. "Effective Advertising Sales in Internet, Press, Television, and Radio" provides you with the knowledge and skills you need to thrive in this competitive industry. Whether you're a seasoned professional or just starting out, this book will empower you to achieve your sales goals and build a successful career in advertising.