Экономика впечатлений. Как превратить покупку в захватывающее действие

В настоящее время зарождается новая экономика — экономика впечатлений, ориентированная на ощущения потребителя. В ее контексте авторы советуют отказаться от традиционных отношений между компанией и клиентами; вместо этого компания должна стать «режиссером впечатлений», а клиенты — «зрителями» или «гостями». В книге рассматриваются принципы успешной постановки впечатлений, а также театральные приемы, которые может использовать компания.

Эта книга написана для тех, кто ищет новые пути и стремится повысить потребительскую ценность своего предложения. С ее помощью вы обретете инструменты и методы, необходимые для постановки захватывающих впечатлений и выполнения удивительных трансформаций для ваших настоящих и будущих клиентов.

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The Experience Economy: How to Turn a Purchase into a Captivating Action

Discover how to transform your business by embracing the power of the Experience Economy. This groundbreaking book reveals how to move beyond simply selling goods and services to creating memorable and engaging experiences that resonate with your customers.

Book Overview and Main Themes

This book explores the shift from a service-based economy to an experience-based economy. It emphasizes the importance of staging experiences that captivate customers and create lasting memories. Learn how to become an "experience director," crafting immersive environments where customers become active participants rather than passive consumers. The book delves into the principles of successful experience design, drawing parallels with theatrical techniques to enhance customer engagement.

Target Audience and Reading Level

This book is ideal for entrepreneurs, business leaders, marketers, and anyone seeking innovative ways to enhance customer value and differentiate their offerings. The concepts are presented in a clear and accessible manner, making it suitable for readers with a general understanding of business principles.

Key Features and Benefits

• Learn how to design and stage compelling customer experiences.
• Discover the theatrical techniques that can enhance customer engagement.
• Understand the principles of the Experience Economy and its impact on business.
• Gain practical tools and methods for transforming your business model.
• Identify new opportunities for creating value and building customer loyalty.

Why Readers Should Choose This Book

In today's competitive marketplace, simply offering products or services is no longer enough. To truly stand out, you need to create experiences that resonate with your customers on an emotional level. "The Experience Economy" provides the insights and strategies you need to transform your business and create a lasting competitive advantage. Learn how to turn ordinary purchases into extraordinary memories and build a loyal customer base that keeps coming back for more. Unlock the potential of the Experience Economy and revolutionize your business today!