Is it Expensive or Cheap? The Psychology of Price

Dive into the fascinating world of pricing psychology with William Poundstone's insightful book, "Is it Expensive or Cheap? The Psychology of Price." Explore the hidden forces that shape our perception of value and influence our purchasing decisions.

Unlocking the Secrets of Pricing

Have you ever wondered why Prada stocks outrageously expensive items? Or how Steve Jobs convinced millions to pay for music they were used to getting for free? Why do SMS messages cost money while emails are free? Poundstone reveals the answers, exposing the pervasive "price hallucination" that affects us all.

This book delves into the psychological experiments that demonstrate our inability to accurately assess "fair price." Discover how unconscious biases and cognitive quirks manipulate our perception of value, leading us to make seemingly irrational choices.

Who Should Read This Book?

This book is perfect for:

• Entrepreneurs and Business Owners: Learn how to strategically price your products and services to maximize profits and attract customers.
• Marketing Professionals: Gain a deeper understanding of consumer behavior and develop more effective pricing strategies.
• Anyone Interested in Psychology: Explore the fascinating intersection of psychology and economics.
• Students of Business and Marketing: A valuable resource for understanding pricing strategies and consumer behavior.

Key Features and Benefits:

• Real-World Examples: Learn from compelling case studies, including Prada's pricing strategies and Steve Jobs' success with iTunes.
• Psychological Experiments: Understand the scientific basis behind pricing psychology through detailed explanations of key experiments.
• Practical Insights: Gain actionable strategies for influencing consumer perception of value.
• Engaging and Accessible: Poundstone's writing style is clear, concise, and engaging, making complex concepts easy to understand.

Why Choose This Book?

In a world saturated with marketing messages and pricing tactics, "Is it Expensive or Cheap?" provides a crucial understanding of the forces at play. This book empowers you to make more informed purchasing decisions as a consumer and develop more effective pricing strategies as a business professional. Don't be fooled by price hallucinations – unlock the secrets of pricing psychology and gain a competitive edge. Order your copy today!