By Richards Greg , …
Greg Richards, Robert Palmer - 2007
Globalization, economic shifts, and urban redevelopment have positioned events as central to city transformation strategies. Events offer the potential to achieve economic, social, cultural, and environmental benefits within broader urban development plans. This volume delves into the processes of cultural event development, management, and marketing, connecting them to their wider contexts. It provides a blend of practical and academic insights through case studies of cities where events are key to development.