Google Analytics. Third Edition

Jerri Ledford, 2010

Overview

With billions of websites online, understanding your audience is crucial. Google Analytics provides insights into your site visitors, helping you increase your site's value. This guide, the third edition, details the program's new features and offers practical advice on how to maximize its potential and apply what you learn.

Who it's for

• Individuals seeking to understand website traffic and visitor behavior.
• Web professionals aiming to optimize site performance and value.
• Users who want to learn how to set up and interpret Google Analytics reports.

Key features

• Language: English
• Pages: 435
• Binding: Softcover
• ISBN: 9780470531280
• Publisher: Wiley
• Year: 2010