How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone

John Hoover, PhD and Bill Sparkman, 2006

Overview

This guide presents a 12-stage process designed to help salespeople effectively sell to customers who may be confused or struggle to recognize a good deal. It addresses the challenges of common sense not always working with certain buyers. The book provides proven sales guidance and techniques to help avoid common sales pitfalls. Readers will learn strategies for planning, preparation, effective communication, and turning clients into referrals.

Who it's for

• Sales professionals facing difficult customer interactions.
• Individuals seeking to improve their sales techniques and closing rates.
• Those who want to understand how to connect with a wider range of customers.

Key features

• Format: Paperback
• Pages: 224
• Publisher: Wiley
• Year: 2006
• ISBN: 9780471718543
• Dimensions: 153x232 mm