Employee Motivation Research: Defining and Improving Employee Loyalty Through Consulting

Unlock the secrets to a highly motivated and loyal workforce with "Employee Motivation Research: Defining and Improving Employee Loyalty Through Consulting." This comprehensive guide provides a practical framework for understanding and enhancing employee engagement within your organization.

What You'll Discover:

This book delves into the core principles of conducting effective employee research, offering actionable insights and proven strategies to boost morale and productivity. Explore key themes such as:

• The Benefits of Employee Opinion Research: Understand the tangible advantages of actively listening to your employees and leveraging their feedback.
• Satisfying Employee and Customer Needs: Learn how to align employee satisfaction with customer satisfaction for optimal business outcomes.
• Practical Survey Preparation: Master the art of crafting effective surveys that yield valuable data.
• Leveraging Technology: Utilize online and email surveys to reach a wider audience and streamline the data collection process.
• Qualitative Research Techniques: Explore in-depth qualitative methods to uncover deeper insights into employee perspectives.
• Developing Employee Intuition: Foster a culture of intuition and proactive problem-solving within your workforce.

Who Should Read This Book:

This book is an invaluable resource for:

• Students: Gain a solid foundation in employee research methodologies.
• Market Researchers: Expand your expertise in employee opinion research.
• Business Managers: Implement strategies to improve employee motivation and loyalty.
• HR Professionals: Enhance your recruitment and retention efforts.

Key Features and Benefits:

• Practical Guidance: Step-by-step instructions and real-world examples make implementation easy.
• Comprehensive Coverage: Explores a wide range of research methods and techniques.
• Actionable Insights: Provides clear recommendations for improving employee engagement.
• Part of a Renowned Series: Included in the "Marketing Research in Practice" series, ensuring high-quality content.

Why Choose This Book?

Written by Peter Gauge, a leading expert in employee research and former head of the MRS Employee Research Group, this book offers unparalleled expertise and practical advice. Gauge's extensive experience, including his role as author of the Market Research Society's Best Practice Guidelines on Employee Opinion Research and his leadership positions at WPP, guarantees that you're learning from the best. Invest in your employees and your organization's future – order your copy of "Employee Motivation Research" today!