Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition

By Ash (2012)

Overview

Effective internet marketing relies on testing and optimizing landing pages to maximize exposure and conversion rates. This updated edition of a bestselling guide provides comprehensive strategies for profitable online marketing. It delves into preparing content for testing, interpreting results, and common design pitfalls. The book also includes practical advice on using Google's Website Optimizer tool and a step-by-step implementation plan.

Who it's for

• Online marketers seeking to improve website performance.
• Businesses aiming to increase conversion rates and online profits.
• Web designers and developers focused on usability and optimization.

Key features

• Paperback format.
• Published by Wiley in 2012.
• 480 pages.
• ISBN: 9780470610121.
• Includes a $25 Google AdWords gift card.