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By Wiedemann Julius
Julius Wiedemann, 2019
This volume, a follow-up to the widely-read logo manual, delves into the realm of corporate identity. In today's interconnected world, symbols are crucial for communicating core values like trust, quality, and reliability. This comprehensive catalog explores how diverse elements—text, imagery, and concepts—are distilled into recognizable and impactful brands. It examines a broad spectrum of industries, from airlines and food to technology and media.