Loading...
By Groucutt Jonathan
Groucutt Jonathan, 2004
This book provides a comprehensive introduction to the development, positioning, and strategic viability of e-business in contemporary society. It critically examines e-business from both organizational and individual viewpoints, offering fresh insights into this evolving subject area. The focus is on key management, business, marketing, and strategic issues, aiming to demystify the e-revolution and explain the dynamic relationship between traditional enterprises, e-business, and society. It looks beyond the dot.com bubble to consider the long-term strategic implications for organizations and the wider community.