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By Cotton Charlotte
Charlotte Cotton, 2018
Mert Alas, born in Turkey, and Marcus Piggott, born in Wales, met in 1994 and quickly discovered a shared passion for fashion. By 1997, they had established their studio in East London and published their first collaborative photographic work. Today, Mert and Marcus are renowned for shaping the global image of luxury brands such as Giorgio Armani, Fendi, and Gucci, and for their work with public figures including Lady Gaga, Madonna, and Rihanna. Their distinctive style is characterized by digitized image augmentation and a focus on strong, confident female subjects.