Монополия на клиента

В наше время «уникальный, не имеющий аналогов продукт» — чрезвычайная редкость. В каждой сделке соревнуются не компании, а их представители.

Эта книга о том, что мечтает знать каждый менеджер по продажам: как привлечь и удержать клиента? как «подвинуть» конкурента? как продать дороже?

Книга будет полезна начинающим менеджерам по продажам, опытным продавцам, руководителям отделов продаж, топ-менеджерам и владельцам компаний.

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Monopoly on the Client

Unlock the secrets to customer acquisition and retention with "Monopoly on the Client," your essential guide to dominating the sales landscape. In today's competitive market, where truly unique products are rare, the battle for success is fought by sales representatives on the front lines. This book provides the strategies and tactics you need to win.

Book Overview and Main Themes

"Monopoly on the Client" delves into the core principles of building lasting customer relationships and outmaneuvering the competition. Discover proven methods for attracting new clients, retaining existing ones, and increasing your sales revenue. The book explores key themes such as:

• Effective customer acquisition strategies
• Building long-term customer loyalty
• Competitive sales techniques
• Maximizing sales revenue through value-added selling

Target Audience and Reading Level

This book is designed for a wide range of sales professionals, from beginners to seasoned veterans. It's also an invaluable resource for sales managers, department heads, top executives, and business owners looking to improve their sales performance. The content is presented in a clear and accessible style, making it suitable for readers of all levels of experience.

Key Features and Benefits

• Practical Strategies: Learn actionable techniques you can implement immediately to improve your sales results.
• Real-World Examples: Benefit from case studies and examples that illustrate the principles in action.
• Comprehensive Coverage: Master the entire sales process, from initial contact to long-term relationship management.
• Competitive Advantage: Gain the edge you need to outperform your competitors and secure your market share.

Why Readers Should Choose This Book

In a world where customer loyalty is increasingly difficult to earn, "Monopoly on the Client" provides the tools and knowledge you need to build a sustainable competitive advantage. Whether you're looking to boost your individual sales performance or transform your entire sales organization, this book offers a proven roadmap to success. Don't just compete – dominate. Order your copy of "Monopoly on the Client" today and start building your own customer monopoly!