Нарративная экономика. Новая наука о влиянии вирусных историй на экономические события

Миром правят не деньги, а истории. О биткоине, который стоит тысячи долларов, потому что люди в него поверили. О компаниях-гигантах, которые “не могут” обанкротиться. О ценах на акции, которые “обязательно” обваляться в следующем месяце. Роберт Шиллер первым обратил внимание на то, что экономические модели на базе вирусных историй — нарративы — получаются более точными. И получил за это Нобелевскую премию. Согласно его теории, благодаря изучению историй, подкрепленных верой людей и принимающих форму “информационной эпидемии”, можно строить более точные прогнозы. Такие прогнозы способны подготовить человечество к экономическим потрясениям и уменьшить их потенциальный ущерб.

<hr>

Narrative Economics: How Stories Go Viral and Drive Major Economic Events

Discover the groundbreaking field of Narrative Economics, pioneered by Nobel laureate Robert Shiller, and understand how viral stories shape our economic realities. This book reveals how narratives, not just numbers, drive economic booms, busts, and everything in between.

Book Overview and Main Themes

Shiller argues that economic events are significantly influenced by popular narratives that spread like viruses. From the dot-com bubble to the housing crisis and the rise of cryptocurrencies, these narratives shape investor behavior, consumer confidence, and ultimately, the economy. The book explores how these stories gain traction, spread through society, and impact economic decision-making.

Target Audience and Reading Level

This book is ideal for economists, investors, business professionals, students, and anyone interested in understanding the psychological and social forces that drive economic trends. While grounded in economic theory, the book is written in an accessible style, making it suitable for readers with a basic understanding of economics and finance.

Key Features and Benefits

• Gain a new perspective: Understand how narratives shape economic events, offering a fresh perspective beyond traditional economic models.
• Improve your investment decisions: Learn to identify and analyze the narratives that influence market trends, helping you make more informed investment decisions.
• Prepare for economic shifts: Develop a better understanding of how narratives can lead to economic booms and busts, allowing you to anticipate and prepare for potential shifts.
• Understand the power of storytelling: Appreciate the profound impact of stories on our economic lives and the importance of critical thinking in evaluating economic narratives.

Why Readers Should Choose This Book

In a world increasingly driven by information and influenced by viral trends, understanding Narrative Economics is more crucial than ever. This book provides a powerful framework for analyzing economic events, making it an essential read for anyone seeking to navigate the complexities of the modern economy. Don't just react to economic news – understand the stories behind it. Order your copy today and gain a competitive edge in understanding the forces that shape our financial future.