Национально-культурные различия в контексте глобального бизнеса

Повествуется о том, на какой основе необходимо строить международные отношения и насколько важно осознавать национально-культурные различия в рамках глобальной деловой сферы. Авторы рассказывают о семи измерениях делового поведения в национально-культурном контексте и о том, как они сочетаются, образуя четыре базовых типа корпоративной культуры: "семья" (Японии, Бельгия), "Эйфелева башня" (Франция, Германия), "самонаводящаяся ракета" (США, Великобритания), "инкубатор" ("Кремниевая долина"). Для широкого круга читателей.

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National Cultural Differences in the Context of Global Business

Navigate the complexities of international business with this insightful guide to national cultural differences. This book explores the crucial importance of understanding cultural nuances in today's globalized business environment.

Overview and Main Themes

This book delves into the foundations of successful international relations, emphasizing the critical role of cultural awareness in the global business arena. The authors present a framework of seven dimensions of business behavior within a national-cultural context. They illustrate how these dimensions combine to form four fundamental types of corporate culture: "Family" (Japan, Belgium), "Eiffel Tower" (France, Germany), "Guided Missile" (USA, UK), and "Incubator" (Silicon Valley).

Target Audience and Reading Level

This book is ideal for business professionals, international managers, students of international business, and anyone interested in cross-cultural communication and global business strategy. The content is accessible and engaging, making it suitable for readers with a general interest in the subject matter.

Key Features and Benefits

• Gain a deeper understanding of the impact of national culture on business practices.
• Learn to identify and navigate cultural differences in international negotiations and collaborations.
• Develop strategies for building effective cross-cultural teams and fostering positive international relationships.
• Explore real-world examples of how cultural differences can impact business outcomes.
• Discover a framework for understanding different corporate cultures and adapting your approach accordingly.

Why Choose This Book?

In today's interconnected world, understanding cultural differences is no longer optional – it's essential for success. This book provides a practical and insightful guide to navigating the complexities of global business, empowering you to build stronger relationships, avoid costly misunderstandings, and achieve your international business goals. Whether you're an experienced international executive or just starting your journey in global business, this book will provide you with the knowledge and tools you need to thrive.