By Тромпенаарс Фонс
Повествуется о том, на какой основе необходимо строить международные отношения и насколько важно осознавать национально-культурные различия в рамках глобальной деловой сферы. Авторы рассказывают о семи измерениях делового поведения в национально-культурном контексте и о том, как они сочетаются, образуя четыре базовых типа корпоративной культуры: "семья" (Японии, Бельгия), "Эйфелева башня" (Франция, Германия), "самонаводящаяся ракета" (США, Великобритания), "инкубатор" ("Кремниевая долина"). Для широкого круга читателей.
<hr>Navigate the complexities of international business with this insightful guide to national cultural differences. This book explores the crucial importance of understanding cultural nuances in today's globalized business environment.
This book delves into the foundations of successful international relations, emphasizing the critical role of cultural awareness in the global business arena. The authors present a framework of seven dimensions of business behavior within a national-cultural context. They illustrate how these dimensions combine to form four fundamental types of corporate culture: "Family" (Japan, Belgium), "Eiffel Tower" (France, Germany), "Guided Missile" (USA, UK), and "Incubator" (Silicon Valley).
This book is ideal for business professionals, international managers, students of international business, and anyone interested in cross-cultural communication and global business strategy. The content is accessible and engaging, making it suitable for readers with a general interest in the subject matter.
In today's interconnected world, understanding cultural differences is no longer optional – it's essential for success. This book provides a practical and insightful guide to navigating the complexities of global business, empowering you to build stronger relationships, avoid costly misunderstandings, and achieve your international business goals. Whether you're an experienced international executive or just starting your journey in global business, this book will provide you with the knowledge and tools you need to thrive.