ΠΠΎΠ²Π°Ρ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΡΠ΅ΡΠΊΠ°Ρ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠ°
Π’Π°Π»Π΅Ρ Π ., 2023, Π‘Π΅ΡΠΈΡ Β«ΠΠΈΠ·Π½Π΅Ρ. PocketΒ»
ΠΠ±Π·ΠΎΡ
Π ΠΈΡΠ°ΡΠ΄ Π’Π°Π»Π΅Ρ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅Ρ ΡΠΌΠΎΡΠΈΠΎΠ½Π°Π»ΡΠ½ΡΠ΅ ΡΠ°ΠΊΡΠΎΡΡ, Π²Π»ΠΈΡΡΡΠΈΠ΅ Π½Π° ΡΠ΅ΡΠ΅Π½ΠΈΡ ΠΏΠΎΠΊΡΠΏΠ°ΡΠ΅Π»Π΅ΠΉ, ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎ Π² ΡΠ»ΠΎΠΆΠ½ΡΡ
ΡΠΈΡΡΠ°ΡΠΈΡΡ
, ΡΠ°ΠΊΠΈΡ
ΠΊΠ°ΠΊ Π²ΡΠ±ΠΎΡ ΠΈΠΏΠΎΡΠ΅ΠΊΠΈ ΠΈΠ»ΠΈ ΠΏΠ΅Π½ΡΠΈΠΎΠ½Π½ΠΎΠ³ΠΎ ΡΠΎΠ½Π΄Π°. Π ΠΊΠ½ΠΈΠ³Π΅ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Ρ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ Π΅Π³ΠΎ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠΉ ΠΎ ΠΏΡΠΈΡ
ΠΎΠ»ΠΎΠ³ΠΈΠΈ Π²Π»ΠΈΡΠ½ΠΈΡ Π½Π° ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ.
ΠΠΎΠΌΡ ΠΏΠΎΠ΄ΠΎΠΉΠ΄ΡΡ
- ΠΠ»Ρ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΡΡΡΠΈΡ
ΡΡ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΡΠ΅ΡΠΊΠΎΠΉ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΎΠΉ ΠΈ ΠΏΡΠΈΡ
ΠΎΠ»ΠΎΠ³ΠΈΠ΅ΠΉ ΠΏΡΠΈΠ½ΡΡΠΈΡ ΡΠ΅ΡΠ΅Π½ΠΈΠΉ.
- ΠΠ»Ρ ΡΠ΅Ρ
, ΠΊΡΠΎ Ρ
ΠΎΡΠ΅Ρ Π»ΡΡΡΠ΅ ΠΏΠΎΠ½ΠΈΠΌΠ°ΡΡ ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΠΈ ΠΏΠΎΠΊΡΠΏΠ°ΡΠ΅Π»Π΅ΠΉ.
ΠΠ»ΡΡΠ΅Π²ΡΠ΅ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠΈ
- Π―Π·ΡΠΊ: ΡΡΡΡΠΊΠΈΠΉ.
- 576 ΡΡΡΠ°Π½ΠΈΡ.
- ΠΡΠ³ΠΊΠ°Ρ ΠΎΠ±Π»ΠΎΠΆΠΊΠ°.
- ΠΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²ΠΎ: ΠΠΊΡΠΌΠΎ.
- Π‘Π΅ΡΠΈΡ: ΠΠΈΠ·Π½Π΅Ρ. Pocket.
- ISBN: 9785041847463.
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The New Behavioral Economics
Thaler R., 2023, Business. Pocket series
Overview
Richard Thaler explores the emotional factors influencing consumer decisions, particularly in complex situations such as choosing a mortgage or pension fund. The book presents the results of his research on the psychology of influence on consumers.
Who it's for
- For those interested in behavioral economics and the psychology of decision-making.
- For those who want to better understand consumer motivations.
Key features
- Language: Russian.
- 576 pages.
- Soft cover.
- Publisher: Eksmo.
- Series: Business. Pocket.
- ISBN: 9785041847463.