Scissors: How to Ruin a Design Business. 43 Harmful Tips

The fashion business is becoming more accessible and popular every day. Many are launching small-scale productions and their own online stores on social media. You'll find countless guides and courses that tell you how to start your own business. However, no one tells you what NOT to do to avoid going bankrupt. This book fills that gap.

Scissors tells the story of a small business created by the author and her best friend, fueled by dreams of becoming a large enterprise and the authors becoming, if not great, then certainly well-known and wealthy. It's about how that didn't happen, how young entrepreneurs failed to save their business and their friendship. You'll learn about the mistakes that were made, the decisions made in the heat of the moment, the unspoken grievances and tears, and the joy and poignant sense of pride when things went right.

Key Features & Benefits:

• Real-World Mistakes: Learn from the actual blunders of real people, not generalized advice applicable to any business.
• Practical "Don'ts": This book is your guide to what *not* to do, providing actionable insights to avoid common pitfalls.
• Relatable Story: Connect with the author's personal journey and the challenges of building a fashion brand from the ground up.
• Friendship & Business: Explore the complexities of mixing personal relationships with professional endeavors.
• 43 Harmful Tips: A structured approach to understanding the most common mistakes that can destroy a design business.

Who is this book for?

This book is perfect for:

• Aspiring fashion designers and entrepreneurs
• Small business owners in the creative industries
• Anyone considering starting their own fashion brand
• Students of fashion design and business
• Readers interested in learning from the mistakes of others

Reading Level: Suitable for all levels, from beginners to experienced professionals.

Why Choose This Book?

Don't let your dreams be cut short! Scissors is more than just a book; it's your essential guide to navigating the treacherous waters of the fashion business. Arm yourself with the knowledge to avoid costly mistakes and build a sustainable, successful brand. Let Scissors be your go-to resource, your instruction manual for non-application, your helper, or your confidant. Buckle up and get ready to learn how NOT to do things in order to become a successful and marketable brand!