Desperate Account Managers: How to Work with Clients Without Stress and Problems

Behind every brand lies a person, not just a brand book. When your client is a company, it's crucial to remember that you'll be collaborating with individuals. And they have their own goals, problems, expectations, and moods. Once you realize this, you can set aside the agile project management tutorials and open this book.

A Practical Guide to Client Management in the Real World

This book offers a practical and insightful approach to client management, tailored specifically for the Russian market and mentality. Drawing on years of experience as a hands-on coach and owner of a successful advertising agency, the author provides invaluable advice that can be easily adapted and applied to your daily work.

Who Should Read This Book?

This book is a must-read for:

• Account Managers
• Project Managers
• Freelancers
• Sales Professionals
• Anyone who works directly with clients

Whether you're a seasoned professional or just starting your career, this book will provide you with the tools and strategies you need to build strong client relationships, manage expectations effectively, and avoid burnout.

Key Features and Benefits:

• Real-World Case Studies: Learn from practical examples and scenarios that you can relate to.
• Tailored for the Russian Market: Understand the nuances of working with clients in Russia.
• Stress Management Techniques: Discover strategies to cope with the challenges of client management.
• Improved Communication Skills: Learn how to communicate effectively with clients and build trust.
• Enhanced Client Relationships: Develop stronger and more productive relationships with your clients.

Why Choose This Book?

Unlike generic client service theories that often fail to resonate with the Russian mentality, this book is grounded in real-world experience and practical application. The author structures the complex dynamics between client and contractor, offering a fresh perspective that you can immediately implement in your work. If you're tired of feeling overwhelmed by client demands and want to rediscover your passion for your job, this book is for you.

As Dmitry Myskov, Creative Director at Promo Interactive Ogilvy, puts it: "If you work with clients – read this to understand how not to go crazy from their love and to love your work!"

Maxim Dorofeev, procrastination expert and author of "Jedi Techniques: How to Raise Your Monkey, Empty Your Inbox, and Save Thought Fuel," adds: "This book is all simple and clear. Our world would be much better if salespeople, account managers, and indeed all of us followed at least half of its author's recommendations!"