Persuasive Communication
Overview
This text offers an accessible integration of theory and research methods related to persuasive communication. It equips students with the ability to critically analyze persuasive appeals. Furthermore, it prepares them to design effective messages and campaigns.
Who it's for
- Students of communication, marketing, and psychology.
- Individuals seeking to improve their persuasive abilities.
- Researchers in social sciences.
Key features
- Language: English
- Format: Paperback
- Publisher: Taylor&Francis
- Year: 2016
- Pages: 383
- ISBN: 9781462526840