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By ΠΠΊΠΎΠ½Π½ΠΈΠΊΠΎΠ²Π° Π‘.Π., ΠΠ²Π΅ΡΠ΅Π²Π° Π.Π., ΠΠ»ΡΡΡ ΠΎΠ² ΠΠ°ΠΊΡΠΈΠΌ, Π‘Π°ΡΡΡΠ΅Π²Π° Π.Π.
ΠΠ»ΡΡΡ ΠΎΠ² ΠΠ°ΠΊΡΠΈΠΌ, ΠΠΊΠΎΠ½Π½ΠΈΠΊΠΎΠ²Π° Π‘.Π., ΠΠ²Π΅ΡΠ΅Π²Π° Π.Π., Π‘Π°ΡΡΡΠ΅Π²Π° Π.Π. - 2024, Π‘Π΅ΡΠΈΡ: ΠΠΌΠ΅ΡΡΠ΅ Π΄Π΅ΡΠ΅Π²Π»Π΅
ΠΡΠΎΡ ΠΊΠΎΠΌΠΏΠ»Π΅ΠΊΡ ΠΈΠ· Π΄Π²ΡΡ ΠΊΠ½ΠΈΠ³ ΠΏΠΎΡΠ²ΡΡΠ΅Π½ ΠΈΡΠΊΡΡΡΡΠ²Ρ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΡ ΡΠ΅ΠΊΡΡΠΎΠ². Β«ΠΠΈΡΠΈ, ΡΠΎΠΊΡΠ°ΡΠ°ΠΉΒ» ΠΏΠΎΠΌΠΎΠ³Π°Π΅Ρ Π²ΡΠ΅ΠΌ, ΠΊΡΠΎ ΠΏΠΈΡΠ΅Ρ ΠΏΠΎ ΡΠ°Π±ΠΎΡΠ΅, ΡΠ΅ΡΠΊΠΎ Π΄ΠΎΠ½ΠΎΡΠΈΡΡ ΠΏΠΎΠ»ΡΠ·Ρ ΠΏΡΠΎΠ΄ΡΠΊΡΠΎΠ², ΡΠ±Π΅ΠΆΠ΄Π°ΡΡ ΠΈ ΡΡΡΡΠΊΡΡΡΠΈΡΠΎΠ²Π°ΡΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΡ. ΠΠ½ΠΈΠ³Π° ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΏΡΠΈΠ΅ΠΌΡ ΡΠ΅Π΄Π°ΠΊΡΡΡΡ Π½Π° ΡΡΠΎΠ²Π½Π΅ ΡΠ»ΠΎΠ² ΠΈ ΠΏΠΎΠΌΠΎΠ³Π°Π΅Ρ Π²ΡΡΡΡΠΎΠΈΡΡ ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΡ Ρ ΡΠΈΡΠ°ΡΠ΅Π»Π΅ΠΌ. Β«ΠΠ΅Π³ΠΊΠΈΠΉ ΡΠ΅ΠΊΡΡΒ» ΡΠΎΠΊΡΡΠΈΡΡΠ΅ΡΡΡ Π½Π° ΡΠ°Π·Π½ΠΈΡΠ΅ ΠΌΠ΅ΠΆΠ΄Ρ ΡΡΡΠ½ΠΎΠΉ ΠΈ ΠΏΠΈΡΡΠΌΠ΅Π½Π½ΠΎΠΉ ΡΠ΅ΡΡΡ, ΠΎΠ±ΡΡΠ°Ρ ΡΠΎΠ·Π΄Π°Π²Π°ΡΡ ΡΠ΅ΠΊΡΡΡ, ΠΊΠΎΡΠΎΡΡΠ΅ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠ½ΠΎ ΡΠΈΡΠ°ΡΡ ΠΈ ΠΏΡΠΈΡΡΠ½ΠΎ ΡΠ»ΡΡΠ°ΡΡ. ΠΠ²ΡΠΎΡΡ Π΄Π΅Π»ΡΡΡΡ ΡΠ΅ΠΊΡΠ΅ΡΠ°ΠΌΠΈ ΡΠ±Π΅Π΄ΠΈΡΠ΅Π»ΡΠ½ΠΎΠ³ΠΎ ΠΈΠ·Π»ΠΎΠΆΠ΅Π½ΠΈΡ ΠΌΡΡΠ»Π΅ΠΉ Π² Π΄Π΅Π»ΠΎΠ²ΠΎΠΉ ΠΏΠ΅ΡΠ΅ΠΏΠΈΡΠΊΠ΅, ΡΠΎΡΡΠ΅ΡΡΡ ΠΈ Π΄Π»Ρ ΠΏΡΠ±Π»ΠΈΡΠ½ΡΡ Π²ΡΡΡΡΠΏΠ»Π΅Π½ΠΈΠΉ.
Maxim Ilyakhov, Svetlana Ikonnikova, Nina Zvereva, Larisa Sarycheva - 2024, Series: Cheaper Together
This two-book set focuses on the art of creating effective texts. "Write, Shorten" helps anyone who writes for work to clearly convey product benefits, persuade, and structure information, offering practical editing techniques and reader engagement strategies. "Easy Text" addresses the differences between spoken and written language, teaching how to craft content that is both engaging to read and pleasant to hear. The authors share techniques for persuasive communication in business correspondence, social media, and public speaking.