Principles of Marketing with MyMarketingLab

Philip Kotler, Gary Armstrong

Overview

This package includes a physical copy of Principles of Marketing, Global Edition, 15e, along with access to the eText and MyMarketingLab. It is designed for Principles of Marketing courses that utilize a comprehensive text. The material focuses on teaching students how to create value and cultivate loyal customers. It presents fundamental marketing information organized around a customer-value framework, addressing the modern marketing challenge of building vibrant consumer communities.

Who it's for

• Students in Principles of Marketing courses.
• Learners seeking to understand customer value creation.
• Individuals needing a comprehensive marketing textbook.

Key features

• Includes physical textbook, eText, and MyMarketingLab access.
• Organized around a customer-value framework.
• MyMarketingLab offers personalized online study and assessment.
• Features interactive mini-simulations, quizzes, and self-study tools.
• Provides self-assessment tests mapped to learning objectives.
• Offers instructor resources like test banks and presentations.