Qualitative Research Methods for Media Studies

Bonnie S. Brennen, 2012

Overview

This book offers an introduction to the essential qualitative methods used in media research, focusing on the integration of theory with practical application. Each method is presented with step-by-step guidance for conducting research and interpreting findings. It includes in-depth discussions on the historical, cultural, and theoretical background of each method, supported by case studies from published scholarship.

Who it's for

• Students and researchers in media and mass communication.
• Individuals seeking to understand the practical application of qualitative research in media studies.
• Academics looking for a comprehensive guide to qualitative methodologies.

Key features

• Softcover binding.
• Published by Taylor and Francis.
• 248 pages.
• ISBN: 9780415890229.
• Written in English.
• Published in 2012.