Sony. Made in Japan: The Story of a Global Icon

Delve into the fascinating history of Sony, a company that revolutionized the consumer electronics market. In "Sony. Made in Japan," one of the founders of the Sony Corporation shares an insider's perspective on the company's journey, from its humble beginnings to its global dominance.

Discover the Secrets Behind Sony's Success

This book offers a unique look at the development of groundbreaking innovations like the Walkman, the Betamax video recorder, the Compact Disc, and many other iconic products that shaped the modern world. Explore the challenges and triumphs of bringing these revolutionary technologies to market.

A Deep Dive into Japanese Management and Business Culture

Gain valuable insights into the intricacies of Japanese management practices, including the unique relationship between large corporations, the government, labor unions, and competitors. Understand the concept of the corporation as a "family" and how this philosophy contributed to Sony's success.

Learn How Sony Built a New Entrepreneurial Culture

Witness the creation of a new entrepreneurial culture and tradition in post-war Japan, as the author, Masaru Ibuka, had to build everything from scratch, including management approaches. This book provides a compelling case study of innovation, resilience, and visionary leadership.

Key Features and Benefits:

• Insider's Perspective: Learn directly from one of Sony's founders.
• Innovation Insights: Understand the development of iconic consumer electronics.
• Management Lessons: Discover the secrets of Japanese management practices.
• Cultural Context: Explore the entrepreneurial spirit of post-war Japan.

Who Should Read This Book?

This book is perfect for anyone interested in business history, innovation, Japanese culture, or the story of a company that changed the world. It is accessible to a wide range of readers, from students and entrepreneurs to business professionals and anyone curious about the history of Sony.

Why Choose "Sony. Made in Japan"?

If you're looking for an inspiring and informative read about the rise of a global icon, "Sony. Made in Japan" is the perfect choice. This book offers a rare glimpse behind the scenes of one of the most innovative companies in history, providing valuable lessons and insights that are relevant to anyone interested in business, technology, and the power of innovation.