By ΠΠ΅ΠΊ Π. , β¦
ΠΠ΅ΠΊ Π., ΠΠΎΠ²Π°Π½ Π., 2010
ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΠΌΠΎΠ΄Π΅Π»Ρ Π΄Π»Ρ Π°Π½Π°Π»ΠΈΠ·Π° Π΄ΠΈΠ½Π°ΠΌΠΈΡΠ΅ΡΠΊΠΈΡ ΡΠΈΠ» ΡΠ΅Π»ΠΎΠ²Π΅ΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ, ΠΏΡΠΈΠΌΠ΅Π½ΠΈΠΌΡΡ ΠΊΠ°ΠΊ Π² Π±ΠΈΠ·Π½Π΅ΡΠ΅, ΡΠ°ΠΊ ΠΈ Π² Π»ΠΈΡΠ½ΠΎΠΉ ΠΆΠΈΠ·Π½ΠΈ, ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΠΈ ΠΈ Π³Π΅ΠΎΠΏΠΎΠ»ΠΈΡΠΈΠΊΠ΅. ΠΠ½Π° ΡΠ»ΡΠΆΠΈΡ ΠΏΠΎΡΠΎΠ±ΠΈΠ΅ΠΌ Π΄Π»Ρ ΠΌΠ΅Π½Π΅Π΄ΠΆΠ΅ΡΠΎΠ², ΠΊΠΎΠ½ΡΡΠ»ΡΡΠ°Π½ΡΠΎΠ² ΠΈ ΡΡΡΠ°ΡΠ΅Π³ΠΎΠ², ΡΡΠΎΡΠ½ΡΡ ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΠΈΡΡΠ΅ΠΌ ΡΠ΅Π½Π½ΠΎΡΡΠ΅ΠΉ ΠΈ Π»ΠΈΠ΄Π΅ΡΡΡΠ²Π° Π² XXI Π²Π΅ΠΊΠ΅. Π‘ΠΎΡΠ΅ΡΠ°Ρ ΠΊΠΎΠ½ΡΠ΅ΠΏΡΠΈΠΈ ΠΌΠ΅ΠΌΠΎΠ² Π ΠΈΡΠ°ΡΠ΄Π° ΠΠΎΡΠΊΠΈΠ½Π·Π° ΠΈ ΡΠ΅ΠΎΡΠΈΠΈ ΡΡΠΎΠ²Π½Π΅ΠΉ Π±ΡΡΠΈΡ ΠΠ»ΡΡΠ° ΠΡΠ΅ΠΉΠ²Π·Π°, ΠΊΠ½ΠΈΠ³Π° ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»ΡΠ΅Ρ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠ°ΡΠΈΠΉ Π΄Π»Ρ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ Π³Π»ΡΠ±ΠΎΠΊΠΈΠΌΠΈ ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΡΠΌΠΈ.
Don Beck, Christopher Cowan, 2010
This book presents a model for understanding the dynamic forces of human interaction, applicable not only in business but also in personal life, education, and geopolitics. It serves as an ideal guide for managers, consultants, and strategists. The book clarifies and strengthens the understanding of human value systems and leadership in the 21st century. It integrates Richard Dawkins' concept of memes and Clare Graves' levels of being theory to create a precise toolkit for managing profound changes in people.