By Π‘ΠΎΠΊΠΎΠ»ΠΎΠ² ΠΠΎΡΠΈΡ ΠΠ°Π΄ΠΈΠΌΠΎΠ²ΠΈΡ
Π‘ΠΎΠΊΠΎΠ»ΠΎΠ² ΠΠΎΡΠΈΡ ΠΠ°Π΄ΠΈΠΌΠΎΠ²ΠΈΡ, 2024, Π‘Π΅ΡΠΈΡ: ΠΠΎΠΊΠΎΡΠΈΠ²ΡΠΈΠ΅ ΠΌΠΈΡ
ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΠΈΡΡΠ»Π΅Π΄ΡΠ΅Ρ ΡΠ΅Π½ΠΎΠΌΠ΅Π½ Π‘ΡΠΈΠ²Π° ΠΠΆΠΎΠ±ΡΠ°, ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΠ°, ΠΊΠΎΡΠΎΡΠΎΠ³ΠΎ ΠΏΡΠΈ ΠΆΠΈΠ·Π½ΠΈ ΡΡΠΈΡΠ°Π»ΠΈ Π³Π΅Π½ΠΈΠ΅ΠΌ, Π° ΠΏΠΎΡΠ»Π΅ ΡΠΌΠ΅ΡΡΠΈ ΠΎΠ½ ΡΡΠ°Π» ΠΊΡΠ»ΡΡΠΎΠ²ΠΎΠΉ ΡΠΈΠ³ΡΡΠΎΠΉ ΠΈ ΠΎΡΠ½ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΌ Π³Π»ΠΎΠ±Π°Π»ΡΠ½ΠΎΠΉ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠΈ Apple. ΠΠ΅ Π±ΡΠ΄ΡΡΠΈ ΠΈΠ½ΠΆΠ΅Π½Π΅ΡΠΎΠΌ ΠΈΠ»ΠΈ Π΄ΠΈΠ·Π°ΠΉΠ½Π΅ΡΠΎΠΌ, ΠΠΆΠΎΠ±Ρ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΠ» ΠΏΡΠΎΡΠ΅ΡΡΠΎΠΌ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΏΡΠΎΠ΄ΡΠΊΡΠΎΠ², Π½Π°ΡΡΡΠ°Ρ ΠΎΠ±ΡΠ΅ΠΏΡΠΈΠ½ΡΡΡΠ΅ ΠΏΡΠ°Π²ΠΈΠ»Π° ΠΈ ΠΌΠΎΡΠΈΠ²ΠΈΡΡΡ ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠΎΠ². Π ΠΊΠ½ΠΈΠ³Π΅ ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π΅ΡΡΡ ΠΎ Π΅Π³ΠΎ ΠΏΡΡΠΈ ΠΎΡ ΡΠ½ΠΎΠ³ΠΎ ΠΌΠ΅ΡΡΠ°ΡΠ΅Π»Ρ Π΄ΠΎ ΠΈΠΊΠΎΠ½Ρ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΡΡΠΈ, Π° ΡΠ°ΠΊΠΆΠ΅ ΠΎΠ± ΠΈΡΡΠΎΡΠΈΠΈ Apple ΠΈ ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠΈ ΠΊΡΠ»ΡΡΠ° Π²ΠΎΠΊΡΡΠ³ Π±ΡΠ΅Π½Π΄Π°.
Boris Vadimovich Sokolov, 2024, Series: Conquerors of the World
This book explores the phenomenon of Steve Jobs, a figure considered a genius during his lifetime and who became a cult icon after his death, founding the global corporation Apple. Not an engineer or designer, Jobs directed the product creation process, breaking conventional rules and motivating his employees. The book chronicles his journey from a young dreamer to a modern icon, alongside the history of Apple and the formation of a cult around the brand.