Stop, Think, Go, Do

Stop, Think, Go, Do

Steven Heller, Mirko Ilic, 2012

Overview

This guide examines how typography in design generates calls to action, exploring type and image as forms of language. It presents arresting imagery from around the world that influences human behavior. The book showcases innovative messages designed to advocate, caution, educate, entertain, express, inform, play, and transform.

Who it's for

• Designers interested in the persuasive power of typography
• Professionals seeking to understand visual communication strategies
• Anyone curious about how design impacts behavior

Key features

• Language: English
• Pages: 224
• Binding: Softcover
• ISBN: 9781592537662
• Publisher: Rockport Publishers
• Year: 2012