Harvard Business Review2022Π‘Π΅ΡΠΈΡ Β«HBR: 10 Π»ΡΡΡΠΈΡ ΡΡΠ°ΡΠ΅ΠΉΒ»
Π Π½ΠΎΠ²ΠΎΠΌ Π²ΡΠΏΡΡΠΊΠ΅ ΡΠ΅ΡΠΈΠΈ Β«HBR: 10 Π»ΡΡΡΠΈΡ ΡΡΠ°ΡΠ΅ΠΉΒ» ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Ρ Π»ΡΡΡΠΈΠ΅ ΡΡΠ°ΡΡΠΈ ΠΈΠ· Harvard Business Review, ΠΏΠΎΡΠ²ΡΡΠ΅Π½Π½ΡΠ΅ ΠΏΡΠΎΠ±Π»Π΅ΠΌΠ°ΠΌ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π°. Π Π΅Π΄Π°ΠΊΡΠΎΡΡ HBR ΠΎΡΠΎΠ±ΡΠ°Π»ΠΈ ΡΠ°ΠΌΡΠ΅ ΠΏΠΎΠ»Π΅Π·Π½ΡΠ΅ ΠΈ Π°ΠΊΡΡΠ°Π»ΡΠ½ΡΠ΅ ΡΡΠ°ΡΡΠΈ, ΠΈΠ· ΠΊΠΎΡΠΎΡΡΡ Π²Ρ ΡΠ·Π½Π°Π΅ΡΠ΅ ΠΎ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ²Π°Ρ ΠΊΠ»ΠΈΠ΅Π½ΡΠΎΠΎΡΠΈΠ΅Π½ΡΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠΉ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ, ΠΎΠ± ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΠΌ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠΈ ΠΏΡΠΈΠ²ΡΠ·Π°Π½Π½ΠΎΡΡΠΈ ΠΏΠΎΠΊΡΠΏΠ°ΡΠ΅Π»Π΅ΠΉ ΠΊ Π±ΡΠ΅Π½Π΄Ρ, ΠΎ Π²Π°ΠΆΠ½ΠΎΡΡΠΈ ΡΡΠ΅ΡΠ° ΡΠΏΠ΅ΡΠΈΡΠΈΠΊΠΈ ΠΆΠ΅Π½ΡΠΊΠΎΠΉ ΠΏΡΠΈΡ ΠΎΠ»ΠΎΠ³ΠΈΠΈ ΠΈ ΠΎ ΠΏΠΎΡΡΡΠΎΠ΅Π½ΠΈΠΈ ΠΏΡΠ°Π²ΠΈΠ»ΡΠ½ΠΎΠΉ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ Π±ΡΠ΅Π½Π΄Π°.
Harvard Business Review2022Series: HBR: 10 Best Articles
This book presents a new edition of the "HBR: 10 Best Articles" series, dedicated to the challenges of strategic marketing. It features a selection of the most useful and relevant articles from the Harvard Business Review, covering topics such as the benefits of a customer-oriented strategy, the effective use of customer brand affinity, the importance of considering the specifics of female psychology, and building the right brand strategy.