Technologies of Mass Manipulation: Advertising, Marketing, PR, GR (A Cognitive Approach). 2nd Edition

In the 21st century, convergent technologies are paramount, integrating nano-, bio-, information, and cognitive technologies, alongside socio-humanitarian techniques influencing society and individuals. We are immersed in a world shaped by advertising, marketing, communication, PR, GR, and political technologies – all forms of mass manipulation.

Humans naturally create cognitive maps to navigate reality. Socio-humanitarian technologies exploit this by embedding specific worldviews, making individuals susceptible to influence.

Unveiling the Mechanisms of Influence

This book delves into the core principles and practical applications of mass manipulation techniques. It provides a comprehensive understanding of how these technologies operate and their impact on society.

Key Features and Benefits:

• In-depth Analysis: Explores the modeling of social reality construction.
• Sociological Foundations: Covers the methodology of scientific sociological knowledge and the evolution of sociology as a science.
• Social Process Modeling: Examines the modeling of social processes.
• Cognitive Approach: Highlights the cognitive needs driving scientific and mathematical modeling across various fields.
• Practical Applications: Provides insights into advertising, marketing, PR, and GR strategies.

Target Audience:

This book is ideal for students, researchers, marketing professionals, political scientists, and anyone seeking a deeper understanding of the forces shaping public opinion and behavior. It is suitable for readers with an interest in social sciences, psychology, and communication.

Why Choose This Book?

Gain a critical perspective on the technologies that influence our perceptions and decisions. This book offers a unique cognitive approach, providing you with the tools to analyze and understand the strategies used to shape public opinion. Equip yourself with the knowledge to navigate the complex landscape of modern communication and make informed choices.