The Elements of Visual Grammar: A Designer's Guide

Angela Riechers, 2024

Overview

Effective images are crucial for capturing attention and engaging audiences. In today's communication landscape, understanding visual language is essential for everyone, from formal publications to social media. This book demystifies visual grammar, making it accessible beyond design fields. It provides practical principles for selecting and using images persuasively.

Who it's for

• Writers, scholars, and professionals needing to use or understand images.
• Content creators and consumers seeking to improve visual communication.
• Individuals aiming to work more effectively with both words and images.

Key features

• Paperback format
• 240 pages
• Published by Wiley
• ISBN: 9780691231228
• Dimensions: 242x195 mm
• Weight: 750 gr.