The Unauthorized Guide to Doing Business the Jamie Oliver Way

Clawson, 2010

Overview

Jamie Oliver has built a significant business empire extending beyond his celebrity chef status. This empire encompasses restaurants, retail, cookware, food products, magazines, books, DVDs, and television production. The book explores how he maintains his brand identity and values across these diverse ventures. It identifies ten core strategies for business growth and branding, drawn from Oliver's success, that can be adapted to any professional context.

Who it's for

• Individuals seeking to build or expand a personal brand.
• Entrepreneurs looking for strategies in business growth and brand management.
• Fans of Jamie Oliver interested in his business acumen.

Key features

• Language: English
• Pages: 216
• Binding: Softcover
• ISBN: 9781907312410
• Publisher: Wiley
• Year: 2010