What is the Power of an HR Brand? Become an Employer of Choice

In today's competitive job market, candidates hold the power. How can your company stand out from the thousands of available positions and attract top talent? More importantly, how do you retain those employees beyond their probationary period?

The answer lies in effectively "selling" your company. Treat potential employees like valued customers: understand their preferences, respond promptly to their inquiries, and invest in the loyalty of your existing workforce. In short, you need to comprehensively develop your HR brand.

Unlock the Secrets to Building a Powerful HR Brand

This book provides a practical guide to building a strong and attractive HR brand. Learn the strategies and tactics used by leading companies to attract, recruit, and retain top talent. Discover how to:

• Understand the modern candidate's expectations and desires.
• Develop a compelling employer value proposition (EVP).
• Craft authentic and engaging messaging that resonates with your target audience.
• Leverage marketing tools and techniques to promote your HR brand.
• Measure the effectiveness of your HR brand initiatives.

Expert Insights from a Leading HR Professional

Authored by Artem Fatkhullin, Managing Director of HR Brand and Internal Communications at Sber, this book draws on his extensive experience in building a world-class employer brand. During his tenure, Sber became the only Russian company to be recognized among the top 100 best employers globally by Forbes Global.

Artem brings over 17 years of experience in marketing and HR, including the relaunch of the science and technology media outlet Hightech, management of the creative agency Brainstore, and marketing for Innopolis, Russia's IT capital. His expertise provides invaluable insights and practical advice for building a successful HR brand.

Who Should Read This Book?

This book is essential reading for:

• HR professionals seeking to improve their employer branding strategies.
• Marketing professionals looking to apply their skills to talent acquisition.
• Business leaders who understand the importance of attracting and retaining top talent.
• Anyone interested in learning how to build a strong and attractive company culture.

Why Choose This Book?

This book offers a unique blend of theoretical knowledge and practical application, providing you with the tools and strategies you need to build a powerful HR brand. Learn from the experiences of a leading HR professional and gain a competitive edge in the talent market. Don't just fill positions – attract the best and brightest to your organization. Invest in your HR brand and build a company that people want to work for.