By Фатхуллин А.Р.
In today's competitive job market, candidates hold the power. How can your company stand out from the thousands of available positions and attract top talent? More importantly, how do you retain those employees beyond their probationary period?
The answer lies in effectively "selling" your company. Treat potential employees like valued customers: understand their preferences, respond promptly to their inquiries, and invest in the loyalty of your existing workforce. In short, you need to comprehensively develop your HR brand.
This book provides a practical guide to building a strong and attractive HR brand. Learn the strategies and tactics used by leading companies to attract, recruit, and retain top talent. Discover how to:
Authored by Artem Fatkhullin, Managing Director of HR Brand and Internal Communications at Sber, this book draws on his extensive experience in building a world-class employer brand. During his tenure, Sber became the only Russian company to be recognized among the top 100 best employers globally by Forbes Global.
Artem brings over 17 years of experience in marketing and HR, including the relaunch of the science and technology media outlet Hightech, management of the creative agency Brainstore, and marketing for Innopolis, Russia's IT capital. His expertise provides invaluable insights and practical advice for building a successful HR brand.
This book is essential reading for:
This book offers a unique blend of theoretical knowledge and practical application, providing you with the tools and strategies you need to build a powerful HR brand. Learn from the experiences of a leading HR professional and gain a competitive edge in the talent market. Don't just fill positions – attract the best and brightest to your organization. Invest in your HR brand and build a company that people want to work for.