By Π¨ΠΎΡ Π ΠΎΠ±Π΅ΡΡ ΠΡΡΡ
Π ΠΎΠ±Π΅ΡΡ ΠΡΡΡ Π¨ΠΎΡ, 2020
ΠΠ΅Π»ΠΈΡΠ°ΠΉΡΠΈΡ Π»ΠΈΠ΄Π΅ΡΠΎΠ² ΡΠ°ΡΡΠΎ ΠΎΡΠ»ΠΈΡΠ°Π΅Ρ ΡΡΡΠ°ΡΡΡ ΠΊ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠΈ ΡΠ²ΠΎΠΈΡ Π·Π°ΠΌΡΡΠ»ΠΎΠ², Π³ΡΠ°Π½ΠΈΡΠ°ΡΠ°Ρ Ρ ΠΎΠ΄Π΅ΡΠΆΠΈΠΌΠΎΡΡΡΡ. ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° Π΄Π΅ΠΌΠΎΠ½ΡΡΡΠΈΡΡΠ΅Ρ, ΠΊΠ°ΠΊ ΠΎΠ΄Π΅ΡΠΆΠΈΠΌΠΎΡΡΡ, ΠΏΡΠΈ ΠΏΡΠ°Π²ΠΈΠ»ΡΠ½ΠΎΠΌ Π½Π°ΠΏΡΠ°Π²Π»Π΅Π½ΠΈΠΈ, ΡΡΠ°Π½ΠΎΠ²ΠΈΡΡΡ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠ²Π½ΡΠΌ ΠΊΠ°ΡΠ΅ΡΡΠ²ΠΎΠΌ. ΠΠ° ΠΏΡΠΈΠΌΠ΅ΡΠ°Ρ Amazon, Tesla ΠΈ Apple ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅ΡΡΡ ΠΎΠ΄Π΅ΡΠΆΠΈΠΌΠΎΡΡΡ ΠΊΠ»ΠΈΠ΅Π½ΡΠΎΠΌ, ΠΏΡΠΎΠ΄ΡΠΊΡΠΎΠΌ ΠΈ ΠΏΠΎΡΡΡΠΎΠ΅Π½ΠΈΠ΅ΠΌ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΠΉ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ. ΠΡΡΠ»Π΅Π΄ΡΡΡΡΡ ΡΡΠΈ Π²ΠΈΠ΄Π° ΠΎΠ΄Π΅ΡΠΆΠΈΠΌΠΎΡΡΠΈ, Π»Π΅ΠΆΠ°ΡΠΈΠ΅ Π² ΠΎΡΠ½ΠΎΠ²Π΅ Π·Π°Π΄Π°Ρ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»Π΅ΠΉ: ΡΠ΄ΠΎΠ²Π»Π΅ΡΠ²ΠΎΡΠ΅Π½Π½ΠΎΡΡΡ ΠΊΠ»ΠΈΠ΅Π½ΡΠΎΠ², ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅ ΡΠΎΠ²Π΅ΡΡΠ΅Π½Π½ΡΡ ΠΏΡΠΎΠ΄ΡΠΊΡΠΎΠ² ΠΈ ΠΏΠΎΡΡΡΠΎΠ΅Π½ΠΈΠ΅ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ. ΠΠ½ΠΈΠ³Π° ΡΠ°ΠΊΠΆΠ΅ Π·Π°ΡΡΠ°Π³ΠΈΠ²Π°Π΅Ρ ΡΠ°Π·ΡΡΡΠΈΡΠ΅Π»ΡΠ½ΡΠΉ ΠΏΠΎΡΠ΅Π½ΡΠΈΠ°Π» ΠΎΠ΄Π΅ΡΠΆΠΈΠΌΠΎΡΡΠΈ, ΠΏΡΠΈΠ²ΠΎΠ΄Ρ Π² ΠΏΡΠΈΠΌΠ΅Ρ ΠΈΡΡΠΎΡΠΈΡ Uber.
Robert Bruce Shaw, 2020
Great leaders are often united by a passion for their vision, bordering on obsession. This book reveals why obsession, when properly directed and controlled, is a necessary and productive quality. It examines how customer obsession drives Amazon's success, product obsession fuels Tesla's revolution, and a unique corporate culture, fostered by Steve Jobs, defines Apple. The author explores three types of obsession central to leadership: customer satisfaction, product perfection, and building a sustainable, growing company. Examples from Jeff Bezos, Elon Musk, and Steve Jobs illustrate the benefits of this trait, while the cautionary tale of Uber highlights its destructive potential.