Visual Merchandising: Window Displays and In-store Experience

Tony Morgan, 2021

Overview

This comprehensive guide explores visual merchandising, encompassing both window displays and in-store design. It delves into the elements, both physical and virtual, that enhance the contemporary retail experience. The book offers practical advice drawn from leading visual merchandisers and creative directors worldwide, revealing industry secrets and the latest trends in technology and display techniques.

Who it's for

• Retail professionals seeking to improve store presentation.
• Designers and visual merchandisers aiming to stay updated on industry trends.
• Students of retail design and marketing.

Key features

• Language: English
• Binding: Softcover
• Pages: 224
• Publisher: Laurence King Publishing
• Year: 2021
• ISBN: 9781913947323