VkusVill: How to Revolutionize Retail by Doing Everything Wrong

Discover the remarkable story of VkusVill, a Russian grocery chain that defied conventional wisdom and achieved explosive growth. This book delves into the unconventional strategies that propelled VkusVill from a small dairy kiosk to a major player in the healthy food market, all without taking out a single loan.

Uncover the Secrets to VkusVill's Success

Explore the unique management philosophy that allows VkusVill to operate with over 5,000 employees, yet maintain a startup spirit. Learn how they avoid rigid hierarchies, prescribed KPIs, and planned annual budgets, fostering a culture of innovation and employee empowerment.

What You'll Learn:

• The VkusVill Story: From humble beginnings to a retail revolution.
• Unconventional Management: How to lead a large company without traditional constraints.
• Team Building: Attracting and retaining a loyal and passionate workforce.
• Customer Focus: Prioritizing customer needs and building a loyal following.
• Real-World Case Studies: Practical examples of VkusVill's strategies in action.
• Lessons Learned: Honest insights into the company's successes and failures.

Why Read This Book?

Be inspired by the "Russian miracle" of VkusVill, a company that prioritized respect for employees and care for consumers over pure profit, and reaped the rewards. Gain valuable insights into building a successful business with a strong ethical foundation. Understand how VkusVill navigated challenges, learned from mistakes, and created a unique brand identity that resonates with customers.

Who Should Read This Book?

This book is ideal for:

• Entrepreneurs and Startups: Seeking innovative business models and growth strategies.
• Business Students: Studying retail management, marketing, and organizational behavior.
• Retail Professionals: Looking for fresh perspectives on customer engagement and employee empowerment.
• Anyone Interested in Russian Retail: Gaining insights into the dynamics of the Russian market and the success of VkusVill.

Written by Evgeny Schepin, a key figure at VkusVill, this book offers an honest and insightful account of the company's journey, its values, and the people who made it all possible. Discover the secrets behind VkusVill's success and learn how to apply their principles to your own business or career.