By Π‘Π»ΠΎΡΠ½ ΠΠ»ΡΡΡΠ΅Π΄ Π.
Π‘Π»ΠΎΡΠ½ ΠΠ»ΡΡΡΠ΅Π΄ Π., 2018, ΡΠ΅ΡΠΈΡ Β«ΠΠΈΠ±Π»ΠΈΠΎΡΠ΅ΠΊΠ° Π‘Π±Π΅ΡΠ°Β»
ΠΠ½ΠΈΠ³Π° Β«ΠΠΎΠΈ Π³ΠΎΠ΄Ρ Π² General MotorsΒ» ΠΠ»ΡΡΡΠ΅Π΄Π° Π‘Π»ΠΎΡΠ½Π° β ΡΡΠΎ Π½Π΅ ΠΏΡΠΎΡΡΠΎ ΠΌΠ΅ΠΌΡΠ°ΡΡ, Π° Π³Π»ΡΠ±ΠΎΠΊΠΈΠΉ Π°Π½Π°Π»ΠΈΠ· ΡΠΏΡΠ°Π²Π»Π΅Π½ΡΠ΅ΡΠΊΠΈΡ ΠΏΡΠΈΠ½ΡΠΈΠΏΠΎΠ², ΠΊΠΎΡΠΎΡΡΠ΅ ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΠ»ΠΈ General Motors ΡΡΠ°ΡΡ Π»ΠΈΠ΄Π΅ΡΠΎΠΌ Π°Π²ΡΠΎΠΌΠΎΠ±ΠΈΠ»ΡΠ½ΠΎΠΉ ΠΈΠ½Π΄ΡΡΡΡΠΈΠΈ. ΠΠΏΠ΅ΡΠ²ΡΠ΅ ΠΎΠΏΡΠ±Π»ΠΈΠΊΠΎΠ²Π°Π½Π½Π°Ρ Π±ΠΎΠ»Π΅Π΅ ΠΏΠΎΠ»ΡΠ²Π΅ΠΊΠ° Π½Π°Π·Π°Π΄, ΠΎΠ½Π° ΠΎΡΡΠ°Π΅ΡΡΡ Π°ΠΊΡΡΠ°Π»ΡΠ½ΠΎΠΉ ΠΈ ΡΠ΅Π³ΠΎΠ΄Π½Ρ, Π²Ρ ΠΎΠ΄Ρ Π² Π·ΠΎΠ»ΠΎΡΠΎΠΉ ΡΠΎΠ½Π΄ ΠΌΠΈΡΠΎΠ²ΠΎΠΉ ΡΠΏΡΠ°Π²Π»Π΅Π½ΡΠ΅ΡΠΊΠΎΠΉ ΠΌΡΡΠ»ΠΈ. Π‘Π»ΠΎΡΠ½ ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π΅Ρ ΠΎ ΡΠ²ΠΎΠ΅ΠΉ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠΈΠΈ Ρ ΠΠ΅Π½ΡΠΈ Π€ΠΎΡΠ΄ΠΎΠΌ, ΠΎ ΡΠΎΠ·Π΄Π°Π½ΠΈΠΈ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΠΉ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΎΠ½Π½ΠΎΠΉ ΡΡΡΡΠΊΡΡΡΡ ΠΈ ΠΎ Π²Π½Π΅Π΄ΡΠ΅Π½ΠΈΠΈ ΠΈΠ½Π½ΠΎΠ²Π°ΡΠΈΠΎΠ½Π½ΡΡ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ.
Π§ΠΈΡΠ°ΡΠ΅Π»Ρ ΡΠ·Π½Π°Π΅Ρ ΠΎ ΡΠΎΠΌ, ΠΊΠ°ΠΊ ΠΏΡΠΈΠ½ΠΈΠΌΠ°Π»ΠΈΡΡ ΠΊΠ»ΡΡΠ΅Π²ΡΠ΅ ΡΠ΅ΡΠ΅Π½ΠΈΡ, ΠΊΠ°ΠΊΠΈΠ΅ ΡΠ°ΠΊΡΠΎΡΡ Π²Π»ΠΈΡΠ»ΠΈ Π½Π° ΡΠ°Π·Π²ΠΈΡΠΈΠ΅ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ ΠΈ ΠΊΠ°ΠΊΠΈΠ΅ ΡΡΠΎΠΊΠΈ ΠΌΠΎΠΆΠ½ΠΎ ΠΈΠ·Π²Π»Π΅ΡΡ ΠΈΠ· ΠΎΠΏΡΡΠ° GM. ΠΡΠΎΠ±ΠΎΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΠ΄Π΅Π»ΡΠ΅ΡΡΡ Π΄Π΅ΡΠ΅Π½ΡΡΠ°Π»ΠΈΠ·Π°ΡΠΈΠΈ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ, ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠΌΡ ΠΊΠΎΠ½ΡΡΠΎΠ»Ρ ΠΈ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΠΌ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡΠΌ. ΠΠ½ΠΈΠ³Π° Π΄Π΅ΠΌΠΎΠ½ΡΡΡΠΈΡΡΠ΅Ρ, ΠΊΠ°ΠΊ ΠΏΡΠΈΠ½ΡΠΈΠΏΡ, ΡΠ°Π·ΡΠ°Π±ΠΎΡΠ°Π½Π½ΡΠ΅ Π‘Π»ΠΎΡΠ½ΠΎΠΌ, ΠΌΠΎΠ³ΡΡ Π±ΡΡΡ ΠΏΡΠΈΠΌΠ΅Π½Π΅Π½Ρ Π² ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡΡ Π΄Π»Ρ ΠΏΠΎΠ²ΡΡΠ΅Π½ΠΈΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ ΠΈ Π΄ΠΎΡΡΠΈΠΆΠ΅Π½ΠΈΡ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠ½ΡΡ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ².
Alfred P. Sloan, 2018, Sber Library Series
"My Years with General Motors" by Alfred Sloan is more than just a memoir; it's a deep dive into the management principles that propelled General Motors to the forefront of the automotive industry. First published over half a century ago, its insights remain relevant, securing its place in the canon of management literature. Sloan details his strategy for competing with Henry Ford, establishing an effective organizational structure, and implementing innovative management techniques.
Readers will discover how key decisions were made, the factors that influenced the company's growth, and the lessons that can be learned from GM's experience. Special attention is given to decentralized management, financial controls, and marketing strategies. The book illustrates how Sloan's principles can be applied in modern companies to improve efficiency and gain a competitive edge. It provides a framework for understanding the complexities of large-scale organizations and the importance of strategic leadership.