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By ΠΠΎΠ±Ρ ΠΠ°ΡΠΊ
ΠΠ°ΡΠΊ ΠΠΎΠ±Ρ, 2014
ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΠΏΡΠ΅Π΄ΡΠΊΠ°Π·Π°Π»Π° Π·Π°ΡΠΎΠΆΠ΄Π΅Π½ΠΈΠ΅ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ ΠΌΠ΅Π΄ΠΈΠ° ΠΈ ΡΡΠΈΠ»Π΅Π½ΠΈΠ΅ ΡΠΎΠ»ΠΈ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Ρ, ΠΏΡΠ΅Π΄Π²ΠΎΡΡ ΠΈΡΠΈΠ² ΠΊΠΎΠ½ΡΠ΅ΠΏΡΠΈΡ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»ΡΡΠΊΠΎΠΉ Π΄Π΅ΠΌΠΎΠΊΡΠ°ΡΠΈΠΈ. ΠΠ½Π° ΠΈΡΡΠ»Π΅Π΄ΡΠ΅Ρ, ΠΊΠ°ΠΊ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΠ΅ ΡΠ΅ΡΠΈ ΡΡΠ°Π½ΡΡΠΎΡΠΌΠΈΡΡΡΡ ΠΎΠ±ΡΠ΅ΡΡΠ²ΠΎ ΠΈ ΠΊΠ°ΠΊ Π½ΠΎΠ²ΡΠ΅ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΡ ΠΏΠ΅ΡΠ΅ΠΎΡΠΌΡΡΠ»ΠΈΠ²Π°ΡΡ Π±ΠΈΠ·Π½Π΅Ρ ΠΈ ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½Ρ Ρ ΠΏΠΎΠΌΠΎΡΡΡ ΠΎΠ½Π»Π°ΠΉΠ½-Π²Π»ΠΈΡΠ½ΠΈΡ. ΠΠΌΠΎΡΠΈΠΎΠ½Π°Π»ΡΠ½ΡΠΉ Π±ΡΠ΅Π½Π΄ΠΈΠ½Π³ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅ΡΡΡ ΠΊΠ°ΠΊ Π½ΠΎΠ²Π°ΡΠΎΡΡΠΊΠΈΠΉ ΠΏΠΎΠ΄Ρ ΠΎΠ΄, Π³Π΄Π΅ Π΄ΠΈΠ·Π°ΠΉΠ½ ΡΡΠ°Π½ΠΎΠ²ΠΈΡΡΡ ΠΌΠ΅Π΄ΠΈΠ°, Π° ΡΠ΅ΡΡ β ΠΏΡΠΎΡΡΡΠ°Π½ΡΡΠ²ΠΎΠΌ Π΄Π»Ρ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ, ΡΡΠΎ Π΄Π΅Π»Π°Π΅Ρ ΠΈΡ ΠΊΠ»ΡΡΠ΅Π²ΡΠΌΠΈ ΡΠ»Π΅ΠΌΠ΅Π½ΡΠ°ΠΌΠΈ Π±ΡΠ΅Π½Π΄ΠΈΠ½Π³ΠΎΠ²ΠΎΠΉ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ. ΠΠ½ΠΈΠ³Π° ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΠΌΠ°ΡΠΊΠ΅ΡΠΎΠ»ΠΎΠ³Π°ΠΌ ΠΌΠ΅ΡΠΎΠ΄Ρ Π΄Π»Ρ ΡΡΡΠ°Π½ΠΎΠ²Π»Π΅Π½ΠΈΡ ΡΠ²ΡΠ·ΠΈ Ρ Π±ΠΎΠ»Π΅Π΅ Π³Π»ΡΠ±ΠΎΠΊΠΈΠΌΠΈ ΡΠΌΠΎΡΠΈΠΎΠ½Π°Π»ΡΠ½ΡΠΌΠΈ ΡΡΠΎΠ²Π½ΡΠΌΠΈ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠ³ΠΎ ΡΠΊΠ΅ΠΏΡΠΈΡΠ½ΠΎΠ³ΠΎ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Ρ.
Mark GobΓ©, 2014
This revolutionary business book foresaw the rise of social media, consumer empowerment, and the concept of consumer democracy. It explores how social networks are reshaping civilization and how new generations are reinventing business and management through online influence. Emotional branding is presented as a cutting-edge approach where design acts as a new medium and the network serves as a space for information exchange and communication, making them vital to branding strategy. The book guides marketers on how to engage the deeper emotional levels of today's skeptical consumer.